Johnson Media Inc. | Marketing
127
archive,tag,tag-marketing,tag-127,ajax_fade,page_not_loaded

Marketing Tag

Johnson Media Inc. Wins Prestigious AMY Award for Porsche Marketing Campaign

Posted by Jennifer Silverman in Press

Amy Awards 2017

ATLANTA (March 9, 2017) — Johnson Media Inc., an Atlanta-based marketing and communications firm, has been awarded the American Marketing Association’s AMY Award for its work for Porsche Cars North America, Inc. Johnson Media Inc. was chosen from hundreds of entries that represent the finest marketing work produced by Atlanta-area firms and agencies this past year.

CEO of Johnson Media Inc., Kevin D. Johnson, said, “We are truly honored by this wonderful recognition. We have an awesome team that worked really hard to obtain outstanding results for Porsche Cars North America.”

Last year, Johnson’s firm was selected by Porsche Cars North America, Inc. to help the luxury car brand market to affluent professionals. Johnson Media Inc. managed marketing and communications aspects of a nationwide campaign. This included strategic and creative development for video, print, digital, public relations, media placement, and events.

The Atlanta Marketer of the Year (AMY) Awards, presented by the American Marketing Association (AMA) Atlanta chapter, recognizes companies and individuals who have made their mark on the Atlanta marketing scene during the previous calendar year. This year marked the 60th anniversary of the awards, and winners were honored with the signature AMY Awards Red Pencil. Other companies honored this year include SunTrust, AT&T, Kimberly-Clark Corporation, and Edelman.

About Johnson Media Inc.:

Johnson Media Inc. is an award-winning marketing and communications firm that specializes in strategy development for Fortune 100 companies. It also excels at strategy implementation which includes, but is not limited to services such as creative development, social media marketing, custom publishing, graphic and web design, video production and editing, and media placement. Based in Atlanta, Georgia, Johnson Media Inc. was founded in 2000. Clients include Porsche, Target, McDonald’s, Accenture, Bermuda Department of Tourism, The Coca-Cola Company, and JP Morgan Chase.

About the American Marketing Association (Atlanta):

AMA Atlanta is the go-to source for marketing knowledge, events, resources and networking in Atlanta. At almost 1,000 members strong, it is the largest marketing organization in the city and the third largest AMA chapter nationwide.  AMA Atlanta is the home for all marketers – from high school students and collegiate marketers to young professionals and marketing managers to its executive advisory board comprised of CMOs and vice presidents.  Members include professionals across the spectrum of the discipline: research, non-profit, public relations, advertising, branding, direct marketing, interactive, creative, multicultural and more. Visit http://www.ama-atlanta.com for more information.

Contact Information:

Jennifer Silverman
jennifer@johnsonmedia.com

09 Mar 2017 no comments / READ MORE

Five Steps to Getting the Maximum Return on Your Marketing Dollars

Posted by Alicia Ingram in Blog, Marketing

Marketing AdviceSmart marketing based on in depth research can generate leads, build brand awareness, and grow your business. But marketing that’s based on luck or raw instincts will only waste money, opportunities, or both.

You can’t afford to squander limited marketing resources on campaigns that are hit or miss. Instead, you need to plan, and track marketing efforts so you can learn what works and then jettison what doesn’t. That way, you concentrate efforts on tactics that generate real results.

Here are five steps to getting the maximum return on your marketing dollars.

1. Identify Targets

First, evaluate your market to define the target customers you will benefit from reaching. Remember that target markets are not your core market. Targets shift depending on strategy and goals while the core customer typically remains stable.

For example, let’s say you sell kerosene camping stoves. Your core market is people who like to go camping. But your target might be the Boy Scout troop leaders in the Northwest.

Further, instead of one-size-fits-all marketing to every user of your product, consider targeting heavy, light and occasional users. That way, you can customize messages more likely to hit nerves and drive response.

2. Research Customers

There’s little mileage in launching marketing efforts until you know the characteristics of your target customers. Find out what they think about your product, why they buy it, and how and when they use it. You especially want to know how customers want to hear from you — via direct mail, e-mail, phone, or online Web sites — as well as how often. Don’t overlook research into how you can meet their needs better.

You can gain such insights in several ways. When talking to customers, ask them questions. You can also create simple surveys, questionnaires, and customer satisfaction queries with return mail postcards or online forms. Offer a gift or benefit for their participation, like a coupon for discounted services or a gift that participants can claim. You can also do phone research. You may be surprised by the results.

Collect the responses and keep track of interested customers using preformatted reports that are available in the Microsoft Outlook Business Contact Manager, which is included in Microsoft Office Small Business Management Edition. As surveys are returned and orders come in, you can correlate the responses by exporting these reports to Microsoft Office Excel for further analysis.

To create a mailing list for the survey (and future marketing), export the contact information from Business Contact Manager. Or simply use the Mail Merge Wizard in either Microsoft Office Publisher or Microsoft Office Word to seamlessly incorporate contacts from Business Contact Manager or Excel directly into your publication or document.

3. Quantify Success

Make sure you define the results you want and set expectations that are appropriate for the marketing you choose. To help set goals, you can get advice from industry groups, small business divisions at local colleges, or fee-based marketing agencies.

You might set the mark at certain sales revenue or a specified number of generated leads per month. Your goal could be a total number of acquired customers within a year or one new investor by the end of your fiscal. Success could mean a shift in consumer perceptions or deeper customer satisfaction. Whichever, you need to articulate the desired set of outcomes beforehand or you won’t know whether or not the marketing worked.

4. Calculate Your ROI

Take the time to compare the cost of proposed marketing against the profit you expect from it — not sales, mind you, but actual profit.

Monitor the range of customer response throughout the sales process so you clearly understand what brought customers through your door or to your Web site. Once you acquired the lead, how much did it cost in time and money to nail the sale? Can you make that process more cost effective? Did customers return to buy additional products or services, or did they move on? What would help to make them more loyal?

By setting up a table or grid that captures information about the campaign — whether in Microsoft Word, Excel or Publisher — you can create a tool that lets you evaluate results. You want to know:

-The per piece cost of your marketing material and distribution.

-A score for the buying action respondents take, such as high, medium or low.

-Some tracking code to categorize customer response via phone, direct mail, e-mail, Web-based, or in person.

Now you can figure out how much it costs to get a customer’s attention. You can also put a price tag on what it takes to drive a response and close the deal.

5. Track Results and Adjust Efforts

By capturing data, updating results, and tracking your progress, you create increasingly integrated sales reports, financial analysis, and customer databases. That will tell you what’s working — and what isn’t. With that knowledge, you can customize the key marketing templates you use in Publisher 2003.

Don’t test once and stop. Keep refining your tactics and messages. Build up to larger, more expensive and more proven marketing with low-cost, low-effort experiments. Some examples:

-Create special coupons. Use different codes for various messages or offers. That way, you’ll know what attracts business or response.

-Buy a group of toll free 800 numbers and use different numbers for varying promotions. Costs for 800 numbers are minimal these days.

-Get in touch with repeat customers. Find out what makes them come back.

-Send a postcard mailing to customers who haven’t bought anything for a while. Offer an incentive to buy and ask about the reason they haven’t been around.

-Print your e-mail and Web site address on every direct mail offer you send out and see if that pulls.

Besides the fine-tuning of research and analysis there’s a very simple rule about whether or not your marketing is effective. If you’re spending more on marketing than the business it generates, stop doing it and create a new campaign.

About the Author: Joanna L. Krotz writes about small-business marketing and management issues. She is the co-author of the “Microsoft Small Business Kit” and runs Muse2Muse Productions, a New York City-based custom publisher.

 

18 Sep 2016 no comments / READ MORE

Porsche Selects Johnson Media Inc. for National Marketing Campaign

Posted by Jennifer Silverman in Press

Porsche Boxter

ATLANTA (March 17, 2016) — Johnson Media Inc., an Atlanta-based marketing and communications firm, has been selected by Porsche Cars North America, Inc. to help the luxury car brand market to affluent professionals. Johnson Media Inc. will manage marketing and communications aspects of a nationwide campaign.  This includes strategic and creative development for video, print, digital, public relations, media placement, and events.

CEO of Johnson Media Inc., Kevin D. Johnson, remarked, “It is a great honor and privilege to work with Porsche, a major global market leader in the premium segment of the automotive industry. Simply put, the brand is iconic and represents the best.”

Andre Oosthuizen, Vice President of Marketing for Porsche Cars North America, Inc., said, “Our partnership gives us a unique opportunity.”

Porsche Cars North America, Inc. aims to strengthen its brand recognition and purchase consideration among accomplished professionals of Generations X and Y. The marketing campaign will highlight signature, experiential events throughout the United States in various cities such as Atlanta, Chicago, San Francisco, and Washington, D.C.

About Johnson Media Inc.:

Johnson Media Inc. is an award-winning marketing and communications firm that specializes in strategy development for Fortune 100 companies. It also excels at strategy implementation which includes, but is not limited to services such as creative development, social media marketing, custom publishing, graphic and web design, video production and editing, and media placement. Based in Atlanta, Georgia, Johnson Media Inc. was founded in 2000. Clients include Porsche, Target, McDonald’s, Accenture, Bermuda Department of Tourism, The Coca-Cola Company, and JP Morgan Chase.

About Porsche Cars North America, Inc:

Established in 1984, Porsche Cars North America, Inc. (PCNA) is the exclusive U.S. importer of Porsche 918 Spyder, 911, Boxster and Cayman sports cars, the Macan and Cayenne SUVs, and Panamera sports sedans. Headquartered in Atlanta, Georgia since 1998, PCNA is also home to the first Porsche Experience Center in North America featuring a module-based 1.6 mile driver development track, business center, human performance center, and fine dining restaurant. PCNA employs approximately 300 people who provide parts, service, marketing, and training for 188 dealers. They, in turn, work to provide Porsche customers with a best-in-class experience that is in keeping with the brand’s 65-plus year history and leadership in the advancement of vehicle performance, safety and efficiency. PCNA is a wholly-owned subsidiary of Porsche AG, which is headquartered in Stuttgart, Germany.

Contact Information:

Jennifer Silverman
jennifer@johnsonmedia.com

17 Mar 2016 no comments / READ MORE

Johnson Media Inc. Selected as Winner in the 21st Annual Communicator Awards

Posted by Jennifer Silverman in Press

The Communicator Awards

ATLANTA (April 26, 2015) — The Communicator Awards has named Johnson Media Inc. a winner in the 21st Annual Communicator Awards for its television commercial created for the nonprofit National Foundation for Credit Counseling (NFCC) and partially funded by Bank of America, Chase, GE Capital Retail Finance, Wells Fargo, and other major financial institutions. Johnson Media Inc. was awarded a Silver Communicator Award.

The Communicator Awards is the leading international awards program recognizing big ideas in marketing and communications. Founded two decades ago, The Communicator Awards receives over 6,000 entries from companies and agencies of all sizes, making it one of the largest awards of its kind in the world.

The Communicator Awards are judged and overseen by the Academy of Interactive and Visual Arts (AIVA), a 600+ member organization of leading professionals from various disciplines of the visual arts dedicated to embracing progress and the evolving nature of traditional and interactive media.  Current AIVA membership represents a “Who’s Who” of acclaimed media, advertising, and marketing firms including:  AirType Studio, Condè Nast, Disney, Keller Crescent, Lockheed Martin, Monster.com, MTV, rabble+rouser, Time Inc., Tribal DDB, Yahoo!, and many others.  See www.AIVA.org for more information.

“The work entered in the 21st Annual Communicator Awards serves as a true testament to the innovative ideas and capabilities of communications and marketing professionals around the world. Each year our entrants continue to amaze by reinventing the ways we communicate and market in an ever-changing industry,” noted Linda Day, executive director of the Academy Interactive and Visual Arts.  She added, “On behalf of the entire Academy, we congratulate this year’s Communicator Award Entrants and Winners for their passion and dedication.  We are humbled to be given the opportunity to recognize such amazing work.”

CEO of Johnson Media Inc., Kevin D. Johnson, said, “It is a great honor to be recognized with this prestigious award.  We work very hard for our clients, developing creative and messages that resonate with audiences and spark action.”

To find out more about The Communicator Awards visit our website at www.CommunicatorAwards.com.

26 Apr 2015 no comments / READ MORE

Johnson Media Inc. Selected as Winner in the 36th Annual Telly Awards

Posted by Jennifer Silverman in Press

Telly Awards

ATLANTA (February 13, 2015) — The Telly Awards has named Johnson Media Inc. a winner in the 36th Annual Telly Awards for its television commercial created for the nonprofit National Foundation for Credit Counseling (NFCC) and partially funded by Bank of America, Chase, GE Capital Retail Finance, Wells Fargo, and other major financial institutions. Johnson Media Inc. was awarded a bronze Telly in each of the two categories it entered.  With nearly 13,000 entries from all 50 states and numerous countries, this is truly an honor.

The Telly Awards was founded in 1979 and is the premier award honoring outstanding local, regional, and cable TV commercials and programs, the finest video and film productions, and online commercials, video and films.  Winners represent the best work of the most respected advertising agencies, production companies, television stations, cable operators, and corporate video departments in the world.

A prestigious judging panel of over 500 accomplished industry professionals, each a past winner of a Silver Telly and a member of The Silver Telly Council, judged the competition, upholding the historical standard of excellence that Telly represents.  The Silver Council evaluated entries to recognize distinction in creative work – entries do not compete against each other – rather entries are judged against a high standard of merit.  Less than 10% of entries are chosen as Winners of the Silver Telly, our highest honor.  Approximately 25% of entries are chosen as Winners of the Bronze Telly.

“The Telly Awards has a mission to honor the very best in film and video,” said Linda Day, Executive Director of the Telly Awards.  “Johnson Media Inc.’s accomplishment illustrates their creativity, skill, and dedication to their craft and serves as a testament to great film and video production.”

CEO of Johnson Media Inc., Kevin D. Johnson, said, “This prestigious award continues a phenomenal year for Johnson Media Inc.  and validates our hard work and creativity for our clients. ”

To find out more about the Telly Awards, visit www.TellyAwards.com.

13 Feb 2015 no comments / READ MORE

10 Trends for Financial Services Marketing

Posted by Alicia Ingram in Blog, Marketing, Trends

Mobile Banking

1.  Customer Engagement is not a passing fadCustomer engagement occurs every day on an offline basis in the branch banking environment.  The challenge for those branch-based institutions currently is replicating that level of engagement in the online world.  This will remain a key issue in 2013, especially as engagement must be thought of not only in terms of your engaging with your customers, but also with how your customers engage with each other about you.  For institutions without an extensive branch network, the challenge is to establish and then maintain an engaging relationship with and by your audience.

2.  Data Integration becomes mission critical. Financial institutions have always been faced with this challenge and were early adopters of MCIF (Marketing Customer Information File), CIF (Customer Information File), and other capabilities to bring data about their customers together.  However, the explosion of web analytics, social media and other digital channels has created new sources of data with different integration challenges, adding complexity to linking and managing both the online and offline content.  Bringing together this new, rich, unstructured content (and sorting it from the chaff) will be more crucial than ever before to get closer to understanding your customer.

3.  Marketing Analytics is red hot.This data fuels the growth in the importance of marketing analytics. But the new social conversations are generating a different data stream of unformatted data.  The number of people skilled in analyzing this data are difficult to find, and — in general — aren’t clamoring to breach the walls of the local financial institution.  Most institutions will need to rely on external partners for these insights, and will compete with most other companies for these resources. As Robert Wollan of Accenture says in the current issue of CRM Magazine, “Turning data into actionable insights is increasingly essential – and increasingly difficult.”

4.  Social Media Marketing will mature. While the rest of the world has jumped feet first on to the social media bandwagon, banks and other financial institutions have proceeded more cautiously.  In fact, some have gone so far as to say that social media is a waste of time for most banks and credit unions.   We think that banks and other financial institutions will remain cautious in 2013, but will begin to more strongly leverage social media as a marketing channel.

5.  Technology vendors are blurring the distinction between products and services. ASPs, Software as a service, “To the Cloud.”  Expect more technological confusion, not less, in 2013.

6.  Segmentation becomes schizophrenic.Cohorts, personas, or clusters — whatever segmentation methodologies you are currently using (you are, aren’t you?) should be reviewed in 2013 to ensure propecia that you’re capturing and leveraging the new data that is now available to you.  A recent study by eDigitalResearch and IMRG shows that 65% of people are happy to make bill payments online.  Can you identify these groups in your database and do you incorporate them in your customer and prospect segmentation?

7.  “Touchpoint Attribution” emerges as the new buzzword for 2013. The challenge of allocating sales to a particular communications channel is somewhat easier in the financial services space, because financial institutions simply don’t do as much multi-channel marketing as non-financial marketers do.  As multichannel communications usage grows in FIs, this will take on more importance, but as for 2013, we can’t help but ask “Are we there yet?”

8.  Mobile marketing explodes. Not so much mobile marketing, but we expect that mobile banking will gain a much stronger foothold in 2013.  The recent growth in capable smart phones and other platforms (iPhone, Android phones, iPad, etc.) will make banking-on-the-go a reality for more customers in 2013. The ability to download an app to a mobile platform rather than relying solely on the Web lends at least an illusion of additional security that will aid adoption of this capability.

9.  Privacy wars heat up. For financial institutions, it won’t so much be “heating up” as it will continue at a full boil.   “Do not track” legislation that is being considered will add complexity and slow the adoption of full social media efforts by banks and other institutions in 2013, with some sitting it out until the legislative picture clears.

10.  “Right Touching” makes sense. Due to security and privacy concerns, multichannel marketing capabilities have been slower to grow in most financial service firms. Phishing scams have made many distrustful of an email from their bank and, outside of the “online only” banks and other FIs has complicated the rollout of full multichannel capabilities by those institutions entrusted with our financial security. But financial institutions also have a head start in this regard — existing networks of ATMs and online banking help to self-identify users, so the right message can be presented when that channel of choice is used.

We’ll be keeping an eye on these trends for financial services marketing as 2013 rolls forward, and we’ll compare notes to see how our projections pan out as the year progresses. What do you think 2013 will bring?

This post is an excellent article on trends to watch in the future for financial services marketing.  It originally appeared at http://goo.gl/jnPFYD and was posted by Martha Bush on March 27, 2013.

10 May 2014 no comments / READ MORE