Johnson Media Inc. | The Coca-Cola Company

The Coca-Cola Company / Promotions


Goal: The Coca-Cola Company acquired brands Smartwater and Fuze to expand its healthy drinks portfolio. The company wanted to introduce these new brands with an influential and trendy audience to increase awareness and sales.

Strategy: Our team put together a strategy that included event sponsorship, product sampling, and celebrity endorsement.

Impact: Coverage of the brands in a traditional media and social media was substantial and exceeded the client’s expectations.