Johnson Media Inc. | Brooks Brothers

Brooks Brothers / Promotions


Goal: Brooks Brothers aimed to expand its customer base with highly accomplished professionals between the ages of 25 and 44.

Strategy: Our team identified extremely successful young professionals and gave them invitations to shop at a Brooks Brothers store. The invitation included a gift certificate worth $100. We also gave them the Brooks Brothers Generations of Style Book.

Impact: All invitations were redeemed, leading to incremental sales and new customers.