Johnson Media Inc. | H&R Block

H&R Block / Media Placement


Goal: Annually, H&R Block wants to increase its number of customers during the final weeks before the tax deadline by promoting its free simple federal tax return.

Strategy: Our team created a digital media buying plan that targeted consumers who are most likely to take advantage of the special offer.

Impact: The campaign met its goals, including a consistent high click-through rate of 5 percent.