Johnson Media Inc. | Bombay Sapphire

Bombay Sapphire / Promotions


Goal: Bombay Sapphire, a major brand of Bacardi, wanted to increase its brand equity among influencers and young professionals ages 25 to 34.

Strategy: Our team facilitated sponsorship of influencer and young professional events for Bombay Sapphire.

Impact: The brand was successfully introduced to thousands of consumers who had never considered drinking a gin.