Johnson Media Inc. | National Foundation for Credit Counseling

National Foundation for Credit Counseling / Television


Goal: The National Foundation for Credit Counseling (NFCC) aimed to inform middle-aged women about its new financial campaign Sharpen Your Financial Focus™. Ultimately, the NFCC wanted its television commercials to impact consumers in an emotional way and motivate them to take action.

Strategy: Our creative team used a variety of relatable, but powerful situations that the target consumer can appreciate.

Impact: The campaign met its goal, reaching over 92 million impressions in a four-month period. Placement included major television networks such as ABC, NBC, FOX, Lifetime, Oxygen, HGTV, AMC, Hallmark, and others.