Johnson Media Inc. | Puntacana Resort & Club

Puntacana Resort & Club / Public Relations


Goal: Puntacana Resort & Club, located in the Dominican Republic, wants to sell more luxurious homes in its beachfront resort and attract wealthy travelers for vacation.

Strategy: Our team produced content on and facilitated coverage of Puntacana for placement in media that reach the target demographic.

Impact: Our public relations efforts resulted in prime placement in various international media, increasing awareness and sales leads.