VisitNorway / Public Relations
Goal: Norway aims to increase the number of tourists to its country following a period of negative growth.
Strategy: We produced a series of stunning pictures and videos that focus on Norway’s breathtaking nature. This content is used to showcase the country, build awareness, and drive sales online.
Impact: Recently, Norway has reached records for the number of airport passengers, Flåm Railway passengers, and cruise passengers. Also, more tourists are booking trips as a result of having seen our online promotions. (Source: VisitNorway.com)