Johnson Media Inc. | National Foundation for Credit Counseling

National Foundation for Credit Counseling / Public Relations


Goal: The National Foundation for Credit Counseling (NFCC) aimed to inform the Hispanic community about its new financial assessment tool called ChequeoDeMiDinero™. Ultimately, the NFCC wanted Spanish-speaking consumers to use the newly translated tool.

Strategy: Our bilingual team created and executed a targeted public relations campaign that included leveraging personal relationships with Hispanic media to get major placement.

Impact: The campaign met every goal set, reaching over 3,314,985 impressions in a two-month period. Placement included television programming in the top Hispanic markets such as New York and Miami.