National Foundation for Credit Counseling / Public Relations
![](http://www.johnsonmedia.com/wp-content/uploads/2013/07/14.jpg)
![](http://www.johnsonmedia.com/wp-content/uploads/2013/07/23.jpg)
![](http://www.johnsonmedia.com/wp-content/uploads/2013/07/33.jpg)
About
Goal: The National Foundation for Credit Counseling (NFCC) aimed to inform the Hispanic community about its new financial assessment tool called ChequeoDeMiDinero™. Ultimately, the NFCC wanted Spanish-speaking consumers to use the newly translated tool.
Strategy: Our bilingual team created and executed a targeted public relations campaign that included leveraging personal relationships with Hispanic media to get major placement.
Impact: The campaign met every goal set, reaching over 3,314,985 impressions in a two-month period. Placement included television programming in the top Hispanic markets such as New York and Miami.