Johnson Media Inc. | Cadillac

Cadillac / Strategy


Goal: Cadillac, the luxury brand of General Motors, aims to increase its sales and brand equity with consumers between the ages of 25 and 54.

Strategy: We created and continue to execute an integrated marketing campaign that includes media relations, signature events, promotions, direct mail, endorsements, contests, social media, television and Internet advertising.

Impact: Cadillac sales have grown by as much as 40% and have reached sales levels not seen since 2007. A large portion of these sales include buyers between the ages of 25 and 54. (Source: AdAge)