Bank of America / Television
Goal: Merrill Edge®, owned by Bank of America, is an online brokerage account that enables consumers to streamline their investing. It also offers a range of support services. The aim was to create a television commercial that connects with older consumers in an emotional way and motivates them to explore the offering.
Strategy: Our creative team focused on the theme of freedom and how attaining financial freedom through Merrill Edge® enables consumers to focus on their passions.
Impact: The television commercial is in concept phase.