FOR IMMEDIATE RELEASE:
Johnson Media Inc. Selected as Marketing Agency for Jermaine Dupri's Studio 72
Johnson Media Inc. will secure relationships with brands looking to target A-list celebrities and urban consumers that frequent the popular nightclub and lounge, Studio 72.
ATLANTA (February 19, 2008) - Johnson Media Inc. was recently chosen as the agency for Studio 72, a seven-month-old, state-of-the-art venue owned in part by Grammy-winning producer, Jermaine Dupri. Studio 72 has hosted events for celebrities including Mariah Carey, Janet Jackson, Usher, Justin Timberlake, The Pussycat Dolls, and Akon.
As the official marketing agency for Studio 72, Johnson Media Inc. will lead strategic efforts to maximize marketing and sponsorship opportunities offered by the venue. Likewise, the company will identify and engage corporations looking to target A-list celebrities as well as the urban demographic that the venue attracts.
"We are extremely excited to work with Jermaine Dupri and the owners of Studio 72 to maximize marketing and sponsorship opportunities," said Kevin D. Johnson, president of Johnson Media Inc. "Given our solid connections with corporations and advertising agencies, we are confident that this initiative will be highly successful."
"We were impressed with Johnson Media's proven ability to convince corporations of the value of our target market. When dealing with top-notch celebrities of this caliber, we felt it was necessary to bring on a company that is professional, experienced, and understands the tremendous marketing opportunities that Studio 72 offers," said co-owner Joseph "Solo" London.
Recent event sponsors include T-mobile, UPS, and Burger King.
About Johnson Media Inc.
Johnson Media Inc. is one of Atlanta's fastest growing private companies. An innovative marketing and communications leader, Johnson Media Inc. specializes in strategy development for Fortune 100 companies. Likewise, it excels at strategy implementation which includes, but is not limited to, services such as social media marketing, custom publishing, graphic and web design, video production and editing, and media placement. The company also owns and operates major media brands that are successful in television, in print, and on the web. Based in Atlanta, Georgia, Johnson Media Inc. was founded in 2000. Clients include Mercedes-Benz, RBC Centura, Target, McDonald's, Accenture, Bermuda Department of Tourism, Papa John's, and JP Morgan.
About Studio 72
The newly renovated Studio 72 (www.Studio72Atlanta.com) is one of Atlanta's premier nightclubs and lounges. With three VIP rooms, exquisite décor, 20 flat screen TVs, three projector screens, and more, the venue draws nearly 16,000 partygoers every month. Celebrity guests include Mariah Carey, Usher, Lil Jon, Justin Timberlake, Busta Rhymes, Chingy, Akon, Ciara, Ne-Yo, Sean Kingston, Tyrese, The Pussycat Dolls, Shaquille O'Neil, Faith, Kevin Dillion, cast members of the Real World, and others. Studio 72 is owned in part by Grammy-winning producer and Atlanta native, Jermaine Dupri.
Contact Information
Jennifer Adams
Public Relations Director
Silverman Worldwide L.L.C.
NEW YORK | ATLANTA | LOS ANGELES | LONDON
jennifer@silvermanworldwide.com
