FOR IMMEDIATE RELEASE:
Johnson Media Inc. and Ethnic Print Media Group Form Partnership to Help Fortune 500s Better Reach Urban Youth
Media companies align to better serve growing need of Fortune 500s for more comprehensive, innovative, and effective integrated marketing plans targeting urban youth.
ATLANTA (December 13, 2007) - Johnson Media Inc. and Ethnic Print Media Group (EPMG) have formed a strategic partnership to meet the growing need of Fortune 500s for better marketing plans to reach the increasingly elusive urban youth market. The two companies will work together primarily on media planning and placement, event planning, and grassroots marketing for students who attend colleges with a large percentage of minority enrollment.
In February 2008, Johnson Media Inc. will expand America's Urban Colleges Magazine (AUC Magazine), a seven-year-old Atlanta-based publication that targets urban college students. The publication will expand to 140 colleges and universities across the country and have college representatives at each school. The free, monthly magazine will increase its current circulation to 100,000, reaching colleges from New York City to Los Angeles.
"With the expansion of AUC Magazine, it makes good business sense to partner with a company that understands our market and can leverage its resources to help us better serve our clients and grow quickly," said Kevin D. Johnson, president of Johnson Media Inc. "More often clients are requesting a combination of ad placement, events, viral marketing, product sampling, etc. and with the help of Ethnic Print Media Group, we can offer those services to more clients at a much higher quality."
"We have always been impressed with AUC Magazine's ability to consistently have its finger on the pulse of Atlanta's urban youth," said Trevor Hansen, CEO of EPMG. "We are excited to embark on this strategic partnership with a company that demonstrates a proven track record. At EPMG, we are confident Johnson Media Inc. can take our clients into the campuses, into the dorms and into college students' lives. Johnson Media Inc. runs a great show and we are proud to be a part of the national expansion."
Current clients include UPS, NASCAR, NBA (National Basketball Association), MLB (Major League Baseball), Boost Mobile, Burger King, EMI, and New Era.
About Johnson Media Inc.
Johnson Media Inc. is one of Atlanta's fastest growing private companies. An innovative marketing and communications leader, Johnson Media Inc. specializes in strategy development for Fortune 100 companies. Likewise, it excels at strategy implementation which includes, but is not limited to, services such as social media marketing, custom publishing, graphic and web design, video production and editing, and media placement. The company also owns and operates major media brands that are successful in television, in print, and on the web. Based in Atlanta, Georgia, Johnson Media Inc. was founded in 2000. Clients include Mercedes-Benz, RBC Centura, Target, McDonald's, Accenture, Bermuda Department of Tourism, Papa John's, and JP Morgan.
About Ethnic Print Media Group
San Diego-based Ethnic Print Media Group (www.EthnicPrintMedia.com) serves clients nationwide by delivering an effective, strategic approach to multicultural marketing. EPMG is committed to providing clients unparalleled demographic data and research resources; a turn-key approach to planning, placement and follow through; and the advantage of market expertise and key industry relationships. EPMG partners with a network of more than 1200 Hispanic, Black and Asian newspapers giving clients targeted access to the outlets that impact their bottom line. EPMG continues to raise the bar by improving the newspaper industry and helping advertisers make educated decisions.
Contact Information
Jennifer Adams
Public Relations Director
Silverman Worldwide L.L.C.
NEW YORK | ATLANTA | LOS ANGELES | LONDON
jennifer@silvermanworldwide.com
