Park ‘N Fly
Atlanta, Georgia

Challenge: Redesign and implement a new and flexible consumer website

Solution and Result: Park N’ Fly hired us to make its current consumer website more flexible, especially the homepage. Its old site, which consisted of very little text and many graphics, made updates difficult and time-consuming. Park N’ Fly needed the flexibility to make updates on the fly and to provide dynamic advertising options for its affiliates. To meet the company’s needs, we redesigned its website using the previous color scheme and other aesthetic standards while giving it full control over the text and dynamic graphics on its site.

Young Audiences, Woodruff Arts Center
Atlanta, Georgia

Challenge: Give donors a better idea of how Young Audiences' artist residency programs work

Solution and Result: Young Audiences of the Woodruff Arts Center, the Southeast's leading provider of educational arts programming, had a difficult time conveying what exactly their artist residency program was and how important it was to their organization. We recommended that they put together an instructional video that will help people, especially possible donors, to see the value of what they do. Working closely with staff, teachers, and students, we produced a video that the organization now uses to show how the residency program works and the great impact that it has on the lives of young people.

UPS
Atlanta, Georgia

Challenge: Fill entry level jobs in the southeast region, especially seasonal positions and packaging facility positions

Solution and Result: The regional HR director of UPS hired us to create a plan to help fill entry level jobs in the southeast region. Immediately, we met with the director to understand the company's goals, challenges, and budget. Subsequently, we constructed a comprehensive plan of attack that included print advertising, e-mail blasts, inclusion in career fairs, and event sponsorships. Over the six-month campaign, we exceeded UPS's expectations by increasing the number of hires 35%. Similarly, all packaging facility positions during the holiday season were filled, a direct result of our campaign. Over the last four years, UPS has continued to use Johnson Media Inc. to meet its hiring goals.

Inner City Broadcasting Corp.
New York, New York

Challenge: Increase the number and quality of sponsors for WBLS's annual Circle of Sisters Business Expo and Party with a Purpose Fundraiser

Solution and Result: The Circle of Sisters Business Expo attracts over 20,000 people in two days in New York City's Jacob Javits convention center. WBLS 107.5 FM of New York City, the number one rated radio station in the country, partnered with Johnson Media to help maximize sponsorship opportunities for its signature events. To meet the company's needs, we produced the event guide for the expo which allowed for more advertising revenue. The high-quality booklet served as every patron's official event guide, listing concerts, seminars, celebrity appearances, and more. Also, we produced a video overview of the event to help sales staff during presentations. The same services were executed for the station's annual Party with a Purpose Fundraiser.

Burger King
Miami, Florida

Challenge: Increase the number of entries in Burger King's first annual BK Hot Kicks contest; increase web site traffic during the voting process; increase overall sales

Solution and Result: Burger King's marketing director needed help in making her vision, the first annual BK Hot Kicks contest, a reality. She approached us with a clear vision of what she wanted for her innovative shoe design contest. However, she needed a company that could creatively execute her plans. We provided an array of services that helped Burger King keep value high and investment cost low. Leveraging our extensive influencers list, we produced a 70-minute promotional CD with the latest top-forty music hosted by a popular national DJ. We also created artwork for the promotion. Included in our task list was distributing the CDs to ten different college campuses in three states. Using popular print magazines, e-mail blasts, and on campus promotions, we created tremendous excitement and buzz around the competition. As a result of our efforts, average restaurant traffic and sales were up 5%. Over 140 sneaker designs were submitted and over 6,000 unique visitors logged on to the web site to vote. Burger King was pleased with the results and noted a huge increase in the relevance of its brand among generation Y.

American University
Washington, D.C.

Challenge: Increase the number of applicants to its graduate school of public affairs