Young Audiences, Woodruff Arts Center
Atlanta, Georgia

Challenge: Give donors a better idea of how Young Audiences' artist residency programs work

Solution and Result: Young Audiences of the Woodruff Arts Center, the Southeast's leading provider of educational arts programming, had a difficult time conveying what exactly their artist residency program was and how important it was to their organization. We recommended that they put together an instructional video that will help people, especially possible donors, to see the value of what they do. Working closely with staff, teachers, and students, we produced a video that the organization now uses to show how the residency program works and the great impact that it has on the lives young people.

UPS
Atlanta, Georgia

Challenge: Fill entry level jobs in the southeast region, especially seasonal positions and packaging facility positions

Solution and Result: The regional HR director of UPS hired us to create a plan to help fill entry level jobs in the southeast region. Immediately, we met with the director to understand the company's goals, challenges, and budget. Subsequently, we constructed a comprehensive plan of attack that included print advertising, e-mail blasts, inclusion in career fairs, and event sponsorships. Over the six-month campaign, we exceeded UPS's expectations by increasing the number of hires 35%. Similarly, all packaging facility positions during the holiday season were filled, a direct result of our campaign. Over the last four years, UPS has continued to use Johnson Media Inc. to meet their hiring goals.

Inner City Broadcasting Corp.
New York, New York

Challenge: Increase the number and quality of sponsors for WBLS's annual Circle of Sisters Business Expo and Party with a Purpose Fundraiser

Solution and Result: The Circle of Sisters Business Expo attracts over 20,000 people in two days in New York City's Jacob Javits convention center. WBLS 107.5 FM of New York City, the number one rated radio station in the country, partnered with Johnson Media to help maximize sponsorship opportunities for their signature events. To meet their needs, we produced the event guide for the expo which allowed for more advertising revenue. The high quality booklet served as every patron's official event guide, listing concerts, seminars, celebrity appearances, and more. Also, we produced a video overview of the event to help their sales staff during presentations. The same services were executed for their annual Party with a Purpose Fundraiser.

Burger King
Miami, Florida

Challenge: Increase the number of entries in Burger King's first annual BK Hot Kicks contest; increase web site traffic during the voting process; increase overall sales

Solution and Result: Burger King's marketing director needed help in making her vision, the first annual BK Hot Kicks contest, a reality. She approached us with a clear vision of what she wanted for her innovative shoe design contest. However, she needed a company that could creatively execute her plans. We provided an array of services that helped Burger King keep value high and investment cost low. Leveraging our extensive influencers list, we produced a 70-minute promotional CD with the latest top-forty music hosted by a popular national DJ. We also created artwork for the promotion (www.BKHotKicks.com). Included in our task list was distributing the CDs to ten different campuses in three states. Using popular print magazines, e-mail blasts, and on campus promotions, we created tremendous excitement and buzz around the competition. As a result of our efforts, average restaurant traffic and sales were up 5%. Over 140 sneaker designs were submitted and over 6,000 unique visitors logged on to the web site to vote. Burger King was pleased with the results and noted a huge increase in the relevance of their brand among generation Y.

American University
Washington, D.C.

Challenge: Increase the number of applicants to their graduate school of public affairs

Solution and Result: American University, the top university in the nation for Presidential Management Fellows, contacted us to devise a plan to help increase the number of applicants to their graduate school of public affairs. Frustrated with other advertising options because of their budget constraints, they came to us. Despite their relatively small budget, we created an annual plan that increased the number of applicants by 12%. Our plan included devising a detailed strategic plan, media placement, and inclusion in targeted graduate school fairs. We also helped identify qualified students in the area of public affairs that would make ideal candidates for the school.

[11.06.08]  Johnson Media sponsors the 2nd Annual Atlanta Integrated Marketing Summit 2008. The one-day summit attracts over 400 of Atlanta’s top marketing professionals for panels, networking, and workshops. Speakers include experts from The Martin Agency, Coca-Cola, Mars Snackfood US, and more. Johnson Media will also provide video production for event.

[07.17.08]  Central Atlanta Progress is a private, not-for-profit corporation that strives to create a robust economic climate for Downtown Atlanta. The organization recently hired Johnson Media to produce a series of television and radio PSAs to educate Atlanta visitors and residents about the services it offers.

[06.01.08]  Johnson Media wins long-term account that involves marketing and communications strategy creation and implementation for Communities in Schools Atlanta (CISA). Communities In Schools connects community resources with schools to help young people successfully learn, stay in school, and prepare for life. CIS is now the nation's leading community-based organization helping kids succeed in school and prepare for life. Each year, more than 2 million young people in 28 states have access to services through CIS.

[05.20.08]  Young Audiences, Woodruff Arts Center is the Southeast's leading provider of educational arts programming. The organization recently hired Johnson Media to produce a video segment that gives donors a better idea of how artist residency programs work.

[05.01.08]  Deidre Turner, host of the television show, The Romance Travel Guide, is featured in the May 2008 issue of skirt! Magazine. In the article, Deidre talks about the show and some of the upcoming international destinations for the new season like Kenya and Malaysia.

[02.08.08]  Johnson Media was featured in the Atlanta Business Chronicle as one of the fastest growing companies in Atlanta.


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