Park ‘N Fly
Atlanta, Georgia
Challenge: Redesign and implement a new and flexible consumer website
Solution and Result: Park N’ Fly hired us to make its current consumer website more flexible,
especially the homepage. Its old site, which consisted of very little text and many graphics, made updates
difficult and time-consuming. Park N’ Fly needed the flexibility to make updates on the fly and to
provide dynamic advertising options for its affiliates. To meet the company’s needs, we redesigned its
website using the previous color scheme and other aesthetic standards while giving it full control over
the text and dynamic graphics on its site.
Young Audiences, Woodruff Arts Center
Atlanta, Georgia
Challenge: Give donors a better idea of how Young Audiences' artist residency programs work
Solution and Result: Young Audiences of the Woodruff Arts Center, the Southeast's leading provider of educational
arts programming, had a difficult time conveying what exactly their artist residency program was and how important it was to
their organization. We recommended that they put together an instructional video that will help people, especially possible
donors, to see the value of what they do. Working closely with staff, teachers, and students, we produced a video that the
organization now uses to show how the residency program works and the great impact that it has on the lives of young people.
UPS
Atlanta, Georgia
Challenge: Fill entry level jobs in the southeast region, especially seasonal positions and packaging facility positions
Solution and Result: The regional HR director of UPS hired us to create a plan to help fill entry level jobs in the
southeast region. Immediately, we met with the director to understand the company's goals, challenges, and budget. Subsequently,
we constructed a comprehensive plan of attack that included print advertising, e-mail blasts, inclusion in career fairs,
and event sponsorships. Over the six-month campaign, we exceeded UPS's expectations by increasing the number of hires 35%.
Similarly, all packaging facility positions during the holiday season were filled, a direct result of our campaign. Over the
last four years, UPS has continued to use Johnson Media Inc. to meet its hiring goals.
Inner City Broadcasting Corp.
New York, New York
Challenge: Increase the number and quality of sponsors for WBLS's annual Circle of Sisters Business Expo and Party with a Purpose Fundraiser
Solution and Result: The Circle of Sisters Business Expo attracts over 20,000 people in two days in New York City's Jacob
Javits convention center. WBLS 107.5 FM of New York City, the number one rated radio station in the country, partnered with Johnson
Media to help maximize sponsorship opportunities for its signature events. To meet the company's needs, we produced the event guide for
the expo which allowed for more advertising revenue. The high-quality booklet served as every patron's official event guide, listing
concerts, seminars, celebrity appearances, and more. Also, we produced a video overview of the event to help sales staff
during presentations. The same services were executed for the station's annual Party with a Purpose Fundraiser.
Burger King
Miami, Florida
Challenge: Increase the number of entries in Burger King's first annual BK Hot Kicks contest; increase web site
traffic during the voting process; increase overall sales
Solution and Result: Burger King's marketing director needed help in making her vision, the first annual BK Hot
Kicks contest, a reality. She approached us with a clear vision of what she wanted for her innovative shoe design contest.
However, she needed a company that could creatively execute her plans. We provided an array of services that helped Burger
King keep value high and investment cost low. Leveraging our extensive influencers list, we produced a 70-minute promotional
CD with the latest top-forty music hosted by a popular national DJ. We also created artwork for the promotion. Included in our
task list was distributing the CDs to ten different college campuses in three states. Using popular print magazines, e-mail blasts,
and on campus promotions, we created tremendous excitement and buzz around the competition. As a result of our efforts,
average restaurant traffic and sales were up 5%. Over 140 sneaker designs were submitted and over 6,000 unique visitors
logged on to the web site to vote. Burger King was pleased with the results and noted a huge increase in the relevance of
its brand among generation Y.
American University
Washington, D.C.
Challenge: Increase the number of applicants to its graduate school of public affairs
Solution and Result: American University, the top university in the nation for Presidential
Management Fellows, contacted us to devise a plan to help increase the number of
applicants to its graduate school of public affairs. Frustrated with other advertising options
because of budget constraints, the university came to us. Despite its relatively small budget, we
created an annual plan that increased the number of applicants by 12%. Our plan
included devising a detailed strategic plan, media placement, and inclusion in targeted graduate school
fairs. We also helped identify qualified students in the area of public affairs that would make ideal candidates
for the school.
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