We use the 2013-2014 Atlanta Business Chronicle Book of Lists, which contains a list of the Top Advertising and Marketing Firms in Atlanta, to identify top firms to include in our ranking and assessment. The rankings, however, were based on size (determined by number of employees), and revenue collected through traditional advertising, digital advertising, direct marketing and/or promotions. The list includes global giants such as BBDO and Ogilvy & Mather, as well as smaller, Atlanta-based firms like Brand Fever Inc. and Mindpower Inc.
To determine how effectively top advertising and marketing firms in Atlanta market themselves to potential clients through their web content and social media presence
-Website: Ease of navigation, display of work and capabilities, aesthetics
-Portfolio: Notable clients, testimonies, quality of work
-Social Media: Frequency and quality of content on Facebook, Twitter, YouTube, Vimeo, and blog posts
-YouTube/Vimeo Channels: Quality, content, frequency
-Competitive Advantage: Elements that distinguish the firm
Companies Included (Partial List):
Johnson Media Inc., Moxie, BBDO Atlanta, PureRED Integrated Marketing, 22squared Inc., JWT Atlanta, Grizzard, Communications Group Inc., Ogilvy & Mather Atlanta, Epsilon
*The partial screenshot above is taken from the ranking and assessment in which we’ve conducted a comparative analysis on each company’s specialties, services, webpages, and social media presence.
Download or view the rest of this list of Atlanta’s Top 50 Advertising and Marketing Firms.